Case Study

Overview

South of LA refreshed Lucy’s brand presence to help the family-owned juice company build a more cohesive, retail-ready platform for growth. Through identity design, packaging, photography, website design, and campaign-ready collateral, we helped create a brighter and more consistent brand system that feels fresh, approachable, and built to connect with modern consumers.

Services

Brand Strategy and Positioning
Logo and Style Guide
Packaging Design
Product Photography
Website Design
Social Media Graphics
Trade Show Booths
Marketing Collateral

Sector

Food & Beverage Manufacturing

Working with South of LA for our rebrand was such a seamless process. Our customers love the new look and sales have skyrocketed since we began working together.

Steven Diaz
Marketing Director, Lucy's Inc.

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